The Parade Masterplan

The City of Norwood Payneham & St Peters is developing a Masterplan for The Parade, Norwood which will guide the redevelopment of this significant mainstreet precinct.

Updates


10 January 2018

After an unintended pause in the development of The Parade Masterplan due to the State Government’s investigations into the proposed EastLINK Tram extension, the Masterplan is back on track!

In early 2018, the Council will undertake its second round of consultation with the community on the draft concepts for The Parade. The draft concepts have been developed based on feedback received from the community as part of the Stage 1 consultation, where the community was asked what it loves most about The Parade, what they would like changed about The Parade and what improvements could be made.

In order to maintain The Parade’s vibrancy and popularity as a destination for shopping, as well as social and cultural experiences, the Council recognised that a Masterplan would guide an upgrade of the public realm.

This, together with the new higher density residential and mixed use developments occurring in and around the Norwood area, highlighted the need to refresh and revitalise The Parade and review the qualities that give The Parade its ‘sense of place’.

Once completed, The Parade Masterplan will provide the strategic design framework for the future
redevelopment and activation of this important mainstreet.

For more information, contact the Council’s Acting Manager, Economic Development & Strategic Projects, Keke Michalos on 08 8366 4509.

 

14 August 2017

Development of The Parade Masterplan has recently been delayed as a result of the State Government’s decision in early 2016 to commission a $4 million study into the electrification of public transport in Adelaide, which includes investigations into the proposed EastLINK tram extension. Once the preliminary results of the State Government’s investigations are available, the Council will be in a better position to continue to progress The Parade Masterplan.

 In the meantime, the information and comments received as part of the first round of consultation on The Parade Masterplan have now been collated by Council staff and are being used to assist in the development of a number of draft concepts, for the Council’s consideration. 

Once the draft concepts are completed and once the preliminary results of the State Government’s Transport Study are known, the Council will undertake community consultation on the draft Masterplan concepts.

Why a Masterplan

In January 2016, the Council commenced the development of a Masterplan for The Parade, in recognition of its economic, social and cultural importance. 

The intent of the Masterplan is to provide a strategic design framework for the future redevelopment and activation of this important mainstreet. 

The development of the Masterplan is important because the last major upgrade to The Parade occurred over 20 years ago.

In order to maintain The Parade’s vibrancy and popularity as a destination for shopping as well as social and cultural experiences, it has been recognised that the public realm needs to be upgraded.  This, together with the possibility of higher density residential and mixed use developments occurring in and around the Norwood area, has highlighted the need to refresh and revitalise The Parade and review the qualities that give The Parade its ‘sense of place’.

Consultation process

As the first step in the process of developing The Parade Masterplan, the Council undertook consultation with the community and key stakeholders to capture ideas for The Parade, specifically:

  • What do you love most about The Parade?
  • What would you change about The Parade to make it better?
  • What would you add to The Parade to improve it?

Additionally, the information and comments that the Council received as part of the Stage 1 community engagement process have now been collated and are being used where appropriate to develop a number of draft concepts, which will be released to the community as part of the second stage of consultation. This second round of consultation is anticipated to occur in the second half of 2017.


Stage 1 of community engagement (complete)

The Council commenced the first stage of community engagement on The Parade Masterplan on 21 January 2016 at the Tour Down Under Street Party Event.The formal consultation period finished on 19 February 2016, although the Council continued to accept feedback until 6 March 2016. During this period, the Council ran community events, held targeted stakeholder consultation, ran sessions with school students, and developed a dedicated project website: Planning the Parade: Have Your Say

Overall, there were over 800 visits to the Council’s project website and 275 written submissions were received on The Parade Masterplan project.

A summary of the first stage of consultation is provided in the tabbed table below.

What do people love most about The Parade?

  • people love the ‘village’ / ‘cosmopolitan’ feel and the vibrancy, community and casual atmosphere
  • the combination of small shops and numerous cafes mixed with a strong community feel are strong factors in what people believe make up The Parade
  • the trees are continually reiterated as the key element that ‘binds’ The Parade.

What would people change about The Parade to make it better?

  • mixed support for the concept of a tram depending on tree removal, with many submissions seeking the retention of existing trees in the median strip
  • safer and wider footpaths for accessibility, reduced congestion and more opportunities for public open space and seating
  • more intervention on commercial leasing to allow smaller boutique traders to establish with lower rents.

What would people add to The Parade to improve it?

  • slower traffic speeds on The Parade with more pedestrian crossings and better traffic light synchronisation
  • bicycle infrastructure – more parking and designated bicycle lanes along The Parade rather than Beulah Road
  • enhancement of the streetscape; particularly through greenery.

Further comments received from the community and traders regarding The Parade Masterplan are provided below.

Community responses:

  • traffic – concerns for all road users at intersections, with suggestions to reduce car flow and improve cycling safety, and mixed support for and against trams
  • streetscape – desire for more public spaces that allow flexible uses and spaces for young people, road pavement repairs needed due to tree root damage, and a desire for more street art
  • side streets – concerns for pedestrian safety at both George and Edward Street intersections, and suggestions that George Street could be used as a ‘green space’
  • culture – general appreciation of the diverse appearance of buildings, desire for more activities for children and events and festivals generally
  • urban development – maintain the ‘fine-grain’ character of buildings along The Parade, support for high density development close to The Parade, and recognition that future development in Kent Town could assist in better connecting The Parade to the CBD.

Traders’ responses:

  • parking – desire for more parking generally and increased parking time limits, with suggestions for new car park areas provided
  • streetscape – mix of support for and against trams, want to see the median trees retained and more greenery provided, include performance areas to enable street parties and events, and suggestions to include infrastructure for bikes and electric car charging
  • culture – encourage a bike precinct to the area, desire for more nighttime activities such as bars and restaurants, and more designated areas for buskers
  • urban development – want to retain the existing character and appearance of The Parade with suggestions for housing to the rear of shops, larger car parks with mixed uses above, support galleries and art spaces, and encourage more development at the western end.

Masterplan progress and State Government AdeLINK project

The delay in the progress of The Parade Masterplan is a result of the State Government’s decision in early 2016 to commission a $4 million study into the electrification of public transport in Adelaide, which includes investigations into the proposed EastLINK tram extension. 

Once the preliminary results of the State Government’s investigations are available, the Council will be in a better position to continue to progress The Parade Masterplan, including as a matter of priority the second round of consultation with the community, likely to be in the latter half of 2017.

The State Government’s $4 million study includes a detailed business case for delivering the proposed AdeLINK tram network, across inner Adelaide and the CBD, which encompasses the six proposed links, including the EastLINK from the CBD, through Norwood to the Magill Campus.

Whilst the inclusion of the tram is recognised by the State Government as a catalyst for development and growth, and both the State Government’s 30 Year Plan for Greater Adelaide as well as The Integrated Transport and Land Use Plan (ITLUP) include the provision of Light Rail (Tram) along The Parade, a decision regarding where, when and how it will be implemented is yet to be determined.

For more information regarding AdeLINK, visit: Electrification of public transport in Adelaide, including AdeLINK - DPTI

Related articles:

Media Release: Council endorses Masterplan for The Parade

Community Consultation: Planning The Parade - have your say!

 

Contact

Keke Michalos
Acting Manager, Economic Development & Strategic Projects
T: 08 8366 4509
E: kmichalos@npsp.sa.gov.au