Council endorses masterplan for The Parade


The City of Norwood Payneham & St Peters will commence preparation of a Masterplan for The Parade, after the Council agreed to the project framework and community engagement strategy at a Special Meeting held on 29 September 2015.

Mayor Robert Bria, who originally submitted the proposal to prepare a Masterplan, said that this project presents a unique opportunity for the Council to set a new benchmark for place-making and place activation and to reinforce The Parade's position as Adelaide's premier mainstreet destination.  

"In addition to building on the social, economic and cultural importance of The Parade to our City, the Council also wants to ensure that as a mainstreet destination, The Parade continues to provide a memorable experience for residents and visitors," said Mayor Bria.  

"The Masterplan will also act as a driver for future business and investment opportunities, as well as assist in positioning The Parade as an attractive place to live given the imminent development of residential apartments,” he said.  

The Parade Masterplan will encompass the whole of The Parade, between Fullarton Road and Portrush Road and will include all of the key pedestrian and road connections leading onto The Parade.  

Mayor Bria said that the Masterplan will also take into account The Parade's relationship with Magill Road, Kensington Road and Kent Town.  

"One of the key objectives of the Masterplan will be to create a Mainstreet Precinct that is pedestrian and cyclist friendly, provides opportunities for better public transport and reduces reliance on cars," said Mayor Bria.  

Mayor Bria said the community engagement process will include a shop-front display where people can visit and provide comments, as well as practical short-term activation of spaces to measure the impact and community support for initiatives which are developed through the Masterplanning process.  

The Council has allocated $100,000 for The Parade Masterplan, with State Government providing an additional $100,000 through its ‘Place for People’ Funding Program to deliver this significant project. To ensure that the Masterplan integrates components such as transport, the State Government will be involved in the development of the Masterplan.

Media Enquiries: Mayor Robert Bria on 0431 754 077.