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Business Snapshot

The City of Norwood Payneham & St Peters is the CBD of Adelaide's east, functioning as a small business hub.

Computer userThe City of Norwood Payneham & St Peters is characterised by two major retail destinations – The Parade and Magill Road, as well as commercial centres along Payneham Road and at Glynde Corner.

Dominant business sectors include professional services, home-based businesses and a dynamic creative industries hub in Kent Town and West Norwood.

Office space along Fullarton, Beulah and Glynburn Roads features a number of larger shopping centres.

The City is also renowned as a destination for wonderful retail and fresh food shopping as well as its myriad of cafes, restaurants and pubs.


At a glance


The Census usual resident population of the City of Norwood Payneham and St Peters in 2016 was 35,362, living in 17,518 dwellings with an average household size of 2.17.


94.7 per cent of the NPSP population is employed (57.4 per cent full-time and 36.1 per cent part-time).

5.2 per cent are looking for work.

From the viewpoint of social development, earnings from paid work are a major influence on levels of economic well-being." (Australian Social Trends 1995).

Our labour is growing, increasing by 6.8 per cent since the 2006 Census.

Local employment

15.3 per cent (3,435) or workers in NPSP also live in the area.

A staggering 84.7 per cent (18,985) come from outside NPSP to work in the area, an indication of the numerous employment opportunities offered in our City.


The three most popular industry sectors our residents work in are:

  • Health Care and Social Assistance (2,761 people or 16 per cent)
  • Professional, Scientific and Technical Services (1,897 people or 11 per cent)
  • Education and Training (1,798 people or 10.4 per cent).

Since 2006, the number or residents employed in the construction industry and accommodation and food services has also grown.


The three most popular occupations for our residents in 2011 are:

  • professionals (6,077 people or 35.2 per cent)
  • clerical and administrative workers (2,402 people or 13.9 per cent)
  • managers (2,220 people or 12.9 per cent).

This accounts for a total of 10,699 people or 62 per cent of the employed resident population. In comparison, Greater Adelaide employed 21.6 per cent in professionals; 15.4 per cent in clerical and administrative workers; and 11.1 per cent in managers.

Household income

18 per cent of NPSP households earned $2,500 or more per week.

Building approvals

139 residential buildings were approved to be built in the financial year 2011-12.

Building approvals are a leading indicator of the general level of residential development, economic activity, employment and investment.


For more information, contact our Business & Economic Development Unit:

Stacey Evreniadis
Economic Development Coordinator
T: 08 8366 4616