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Economic Overview

The City of Norwood Payneham & St Peters is one of Adelaide’s most vibrant and desirable places to live, work and visit.

The following information is provided to help you better understand the economy and demographics of the City of Norwood Payneham & St Peters. This can be helpful if you are opening a business or thinking about investing.

City snapshot

Located in South Australia, just five minutes east of Adelaide’s CBD, the City of Norwood Payneham & St Peters covers 15km² and has a multicultural population of 37,500.

The City is enveloped by the picturesque Adelaide Park Lands, the flowing River Torrens / Karrawirra Pari and leafy eastern suburbs, all of which complement the City’s vibrant and attractive urban landscape.

Over the last 20 years, the City has evolved into a destination known for its cosmopolitan lifestyle and cultural influences, as well as its thriving business and retail sectors, food manufacturing, innovation and creativity.

A significant number of small to medium businesses are concentrated within the business precincts found throughout the City. Professional, manufacturing and light industry precincts are also significant contributors to the State and local economies.

For a demographic profile of our City, visit: Community Profile 

Economic profile

Please note the following data is sourced from REMPLAN and is correct as at September 2022.

For more economy, jobs and business insights, visit: Economy Profile 

Top five business sectors

The highest number of businesses registered in the City by sector are: 

  • Rental, Hiring and Real Estate Services
  • Professional, Scientific and Technical Services
  • Construction
  • Health Care and Social Assistance
  • Cultural and Creative Industries.

Top five employment sectors

The top five sectors that generate the most jobs in the City are:

  • Health Care and Social Assistance
  • Professional, Scientific and Technical Services
  • Retail Trade
  • Construction
  • Education and Training.

Read our Labour Force Reports to learn more about our City's workforce and trends in industry sector employment.

At a glance

Gross Regional Product

$3.285 billion



Labour Force

21,928 (view our Labour Force Reports)

Unemployment Rate



$156.732 million



Household Income

14.2% of households earn between $800-$999 a week

Want to start or relocate a business in the City of Norwood Payneham & St Peters? We are here to help.