100 Years of Trading
S.E. Waite & Son celebrate a century!
It’s no secret that S.E. Waite & Son has long been a fixture on The Parade, Norwood. When it comes to homewares, kitchenware, furniture and the like, it’s clear to see that the family behind the business has found their recipe for success.
A fourth generation family business, S.E Waite & Son has been trading at their Norwood location for 100 years—an achievement that is shared by few but revered by many.
Current business owner Shane Waite, is proud of the legacy his family has created and together with his wife and business partner Kellie, they are excited to continue the Waites’ family tradition.
“Not only is this milestone a credit to our family and all of our staff over the last 100 years, but it can also be attributed to our loyal and wonderful customers who always support us by shopping local,” says Shane.
This year in particular has been one of reflection and given us all a great sense of pride in where we have come from, what we have achieved and everyone who has been a part of the journey.
Shane credits much of their achievements and longevity to the value they have and continue to place on customer service.
Though each generation makes subtle changes that reflect current trends and personal interests, the one thing that remains constant is our efforts to provide excellent customer service—something that was instilled in me by my parents long before I joined the business.
Shane’s parents and third generation owners Gary and Pat, may be busy enjoying their retirement, but are often seen in the shop and along The Parade.
“Every generation of our family is local to the area. The Parade isn’t just a great location to shop, it’s a community—and one that we love being a part of.”
Visit S.E. Waite & Son at 186 The Parade, Norwood seven days a week.