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City Snapshot

Located in South Australia, just five minutes east of Adelaide’s CBD, the City of Norwood Payneham & St Peters covers 15km² and has a multicultural population of 37,056.

Careers - Norwood ParadeWe are a proudly diverse City and celebrate the many cultures represented in our community.

In recent years, the community has grown with an influx of new citizens from China, Malaysia, India and South Korea, many of whom are students.

More than a quarter of our City’s residents speak a language other than English at home, with the top three being Italian, Mandarin and Greek and almost a third of residents were born overseas.

Business and economy

Over the last 20 years, the City has evolved into a destination known for its cosmopolitan lifestyle and cultural influences, as well as a thriving business and retail sector, food manufacturing, innovation and creativity.

A hub for new and emerging industries, co-working spaces and creative destinations, the proximity to Adelaide’s central business district makes the City an ideal location of choice for businesses of all shapes and sizes.

A significant number of small to medium businesses are concentrated within the retail precincts of The Parade, Magill Road, Payneham Road and Glynde Corner. Professional, manufacturing and light industry precincts are also significant contributors to the state and local economies.

Community and lifestyle

The Council continues to provide services and infrastructure for people at all stages of life and abilities to meet the needs of an ageing population. Although the socio-economic profile of the City is higher than the Adelaide and South Australian profiles, there are also pockets of disadvantage.

Evolving lifestyles and community priorities has led to an increase in the use of technology, working and studying hours, and passive recreation; all of which are contributing to more sedentary lifestyles. This, coupled with smaller allotment sizes for new houses, requires the Council to place greater importance on quality areas of public open space and infrastructure to support alternative modes of transport.

Community profile

The Council engages Profile i.d. to create a demographic profile of our City.

Visit: Community Profile

The community profile is designed to inform community groups, investors, business, students and the general public.