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Behind the Businesses Podcasts

The Behind the Businesses podcast series is a collaborative initiative between the City of Norwood Payneham & St Peters and Magill Road business, BIEcreative

About

The Behind the Businesses Podcast features 10 themed episodes across two series.

The Podcast provides local businesses with the opportunity to connect with other like-minded business people and share their story about how they came to be in their chosen profession, but also what they get up to in their downtime.

The Council would like to thank these businesses for allowing us to use their space, as well as all of those that gave up their time to participate in the podcasts.

Series 2 podcasts

Recorded in Kent Town at Reform Distilling and Beyond Bouldering, Series 2 shines a spotlight on 14 businesses throughout the Council area who are unique in their own way and contribute to the vibrant business culture within the City.

Each podcast features two to three businesses, as well as podcast facilitator, Nick Keukenmeester from Heartland Wines, a local Eastside Wine & Ale Trail business located on The Parade

Episode 1: Building a Brand

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Featuring:

When starting a business, things aren’t always smooth. This podcast takes you back to the beginning of both Stonecrop and ORTC Clothing Co and how they came about and how they have come to be where they are today.

Both businesses have created a brand that is so well known locally, nationally and internationally in some respects. (16 minutes)

Episode 2: Need Support

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Throughout our lives we will all need some sort of support. This podcast takes you behind the scenes with a Real Estate agent who does things differently, a lawyer who prioritises understanding the client and a Structural Integration Practitioner who holistically analyses your body.

Furthermore, watch and find out how all three incorporate their pet dogs into their offices. (22mins)

Episode 3: Something Different

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The City of Norwood Payneham & St Peters is home to approximately 7,000 businesses. This podcast showcases some of the more unique businesses, including a family run confectionery manufacturer, a bouldering and climbing expert and a Pilates instructor who makes all clients feel welcome.

All of these businesses offer something different to the community and we find out what that is. (22mins)

Episode 4: The Parade

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The Parade is Adelaide’s premier mainstreet and these businesses contribute significantly to the look and feel of the Precinct. This podcast shines a light on what it is like to run a family restaurant for over 40 years, how best to look after your animals and all the tips and tricks for ensuring you have a comfortable time on your next expedition. (25mins)

Episode 5: Magill Road

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Featuring:

Magill Road is known as a destination strip, featuring a variety of businesses. This podcasts takes you behind the scenes of one of Adelaide’s longest operating furnishing and upholstery businesses, hear the story of perseverance of one of the most well know Lebanese cafes and understand the philosophy behind a marketing and branding agency and how they could help you. (25mins)

 Series 1 podcasts

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Series 1 podcasts were recorded at Magill Road businesses Wolfies Records and Aura Objects

Episode 1: Iconic Businesses

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You will know these iconic businesses which are located on The Parade but do you know the people behind them? This podcast will take you behind the scenes with the mastermind of Argo Café, the designer who has dressed the likes of Dannii Minogue and the man leading people into the world of dance.

Episode 2: Best Kept Secrets

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Featuring:

You may know them, you may not, but either way these are the hidden treasures you need to get out and explore in the City.

This podcast will give you an insight into the crazy designs on the beer cans from Little Bang Brewing, the health benefits of the Goodies & Grains magnesium bath salts and the inspiration for the glasswork produced by Irishman turned Norwood resident, Eamonn Vereker.

Episode 3: New Businesses

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Want to know what attracts businesses to the City of Norwood Payneham & St Peters? Well watch and listen to hear about what these new NPSP businesses have been up to, and why they have chosen to locate within our City.

Learn about the need for sustainable fashion, the importance of cycling and the resurgence of vinyl records.

Episode 4: Likely to Visit

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Featuring:

In our lives we are sure to pay a visit to a hairdresser and physio. Both of these professions place importance on building relationships and connections with their customers and clients.

This podcast takes you behind the scenes of a local hairdresser and physio business to understand the value they place on the people and community they engage with.

Episode 5: Game Changers

Available for download and listening on: Anchor | Spotify | Google Podcasts | Pocket Casts 

Featuring:

The COVID-19 pandemic has forced a lot of people to pivot and change their lifestyles and exercising habits.

This podcast focusses on the people behind the businesses who have been game changers in their industry and because of their forward thinking ways, have adapted to situations which have presented. Whether it is a gym that is inclusive of all people or a physio who uses a holistic approach to identify problems, these people are making an impact.

Do you know a local business person with some great stories to tell, and is interested in participating in a Behind the Businesses podcast? Contact the Council's Economic Development Unit: economicdevelopment@npsp.sa.gov.au